Privacy policy
Last updated 18 September 2026
PlayLead AI provides an AI admissions assistant and a simple CRM for sports academies. This page explains what information we handle, why, and the choices you have.
Two kinds of people use PlayLead
- Academies (owners and their staff) sign up, add their programs and fees, and manage the enquiries they receive.
- Visitors (parents and players) chat with an academy's assistant on that academy's PlayLead page or website.
When you chat with an academy's assistant, the academy decides how it uses your enquiry and contacts you about admissions. PlayLead stores and processes that enquiry on the academy's behalf. For questions about how an academy uses your details, please contact the academy directly.
What we collect from visitors
- The messages you send and the assistant's replies.
- Details you choose to share, such as your name, phone number, email, the player's name and age, sport, level, preferred centre and timings.
- Trial bookings you make, and when you agreed to be contacted by the academy.
- How you reached the page (for example a QR code, Instagram or the academy's website).
- An anonymous identifier stored in a cookie, so your conversation continues if you reload the page. We use a one-way hash of your IP address to prevent abuse; we don't store the IP address itself with your chat.
Please don't share sensitive information such as health records, payment card details or passwords in the chat.
What we collect from academies
- Account details: name, email address and password (stored securely by our authentication provider).
- Academy information you add: programs, fees, batches, coaches, locations, FAQs and settings.
- Actions in the CRM, such as stage changes and trial outcomes.
How information is used
- To answer visitors' questions using the academy's published information.
- To create a lead for the academy, with an AI-generated summary and an intent estimate, so the academy can follow up.
- To book, change or cancel trial sessions.
- To run, secure and improve the service, and to prevent abuse.
We don't sell personal information, and we don't use it for advertising.
AI processing
Chat messages are sent to OpenAI to generate replies, summaries and lead details. Under OpenAI's API terms, data sent through the API is not used to train their models by default. AI output can be wrong; the assistant is instructed to answer only from the academy's information and to offer a human when it isn't sure.
Service providers
We use trusted providers to run PlayLead, who process data on our instructions:
- Supabase: database, file storage and sign-in.
- Vercel: website hosting.
- OpenAI: AI responses.
- Resend: account emails such as password resets.
Some of these providers may store or process data outside India.
Who can see enquiries
An academy's leads, chats and bookings are visible only to that academy's signed-in team. Access is restricted per academy in our database.
Cookies
- An anonymous visitor cookie that keeps your chat conversation (kept for up to 180 days).
- Sign-in cookies for academy accounts.
We don't use advertising or third-party analytics cookies.
How long we keep information
Enquiries and chats are kept until the academy deletes them, or until the academy's account is closed. Academies can delete an individual lead, a conversation, or all their leads and conversations at any time.
Your choices
- You can ask an academy to stop contacting you, or to delete your enquiry, at any time.
- You can also ask us to help: email us at mazumdarvedant@gmail.com. We may need to check with the academy concerned.
- Academies can request a copy or deletion of their account data by contacting us.
Children
Many players are children. We ask that details about a child are shared by a parent or guardian. Academies should only use these details to respond to the admissions enquiry.
Changes and contact
We'll update this page if our practices change, and change the date above. For any privacy question, email us at mazumdarvedant@gmail.com.