Tracking academy enquiries without messy spreadsheets

Many academies track enquiries in a notebook, a spreadsheet or just WhatsApp chats. It works until the season gets busy, then families fall through the cracks.

Use a few clear stages

• New: someone asked a question.
• Qualified: you know the child's age, sport and preferred timing.
• Trial booked: a date and time are fixed.
• Trial attended: they came and played.
• Converted: they joined. Or Lost: they decided not to.

Look at it every day

Spend five minutes each morning on the families waiting for a reply or a follow-up. That single habit fixes most missed admissions.

Note where each enquiry came from

Instagram, QR code, a referral, Google. Over a season this shows you where to spend your time and money.

Keep it in one place

Whatever tool you use, make it the one place your whole team checks.