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A playbook for filling your summer camp

Plan your summer camp enrolments weeks ahead, from announcement to the first day.

29 October 2026

Summer camps are a big opportunity: school is out, parents want structured activity, and many children try a sport for the first time. Camps that fill early are planned early.

Six weeks before

  • Fix dates, timings, age groups and the fee.
  • Decide batch sizes and coaches.
  • Prepare one clear page with every detail.

Four weeks before

Announce to existing students first; siblings and friends are your easiest enrolments. Then share on Instagram, WhatsApp groups and with nearby schools.

Two weeks before

Follow up with everyone who enquired but did not pay. Mention how many spots are left, honestly.

During the camp

Collect parent contact details, share photos and progress, and offer a regular-batch trial in the final week. Summer camp is the best time to find year-round students.