Using QR codes to get more academy enquiries

Plenty of parents walk past your ground every day. A QR code that opens a page where they can ask a question turns that foot traffic into enquiries.

Where to put it

• On the gate or fence of your ground or court.
• On flyers at schools, societies and sports shops.
• On your banner at tournaments and summer camp events.
• On the back of student kits or water bottles.

What it should open

A page with your programs, fees and timings, where a parent can ask a question or book a trial right away. Do not send them to a PDF or a generic homepage.

Make it obvious

Add a short line above the code: "Scan for fees and a free trial." People scan when they know what they will get.

Track it

Use a separate link for each location, so you know which flyer or banner actually brings parents in.